How do Swiss watches maintain their value over time?

Rob Lewis Photography/Schweiz Tourismus ©


In the realm of horology, Swiss watches are often likened to timeless masterpieces, traversing through ages with unmatched elegance and precision. These timepieces are not merely tools for measuring time; they embody a legacy, a passion, and an expertise that has been perpetuated for centuries in Switzerland. Here’s how these precious mechanisms maintain their value over time, captivating collectors and horology enthusiasts globally.


The art of precision and perfection

FP Journe Movement, Teddy Baldassarre  ©

In the luminous workshops of the Vallée de Joux, where brands like Audemars Piguet and Patek Philippe thrive, devoted watchmakers meticulously assemble each gear and screw with obsessive care. These artisans inherit age-old techniques while continuously innovating to push the boundaries of precision mechanics. Their quest is not merely technical but also artistic, aiming to create watches that captivate and mesmerize.

Limited editions: Treasures of value


Patek Philippe Grandmaster Chime Ref. 5175R, Hodinkee ©

Limited editions and special series are jewels in the horological collection universe. For instance, the Patek Philippe Grandmaster Chime, produced in only seven pieces, has become a symbol of rarity and desirability. Its complexity and design, combined with its scarcity, make it not just an object of immediate lust but also a promising investment likely to appreciate in value over the years.

Maintenance: A rite of passage

Commitment to service, Patek Philippe ©

The longevity of a Swiss watch also relies on its maintenance. Regular servicing performed by experts is crucial to keep these instruments in optimal working condition. These maintenance sessions are opportunities to rejuvenate mechanisms that are often centuries old, ensuring that each watch can continue to tell its story across generations.

Heritage and provenance: The soul and the story of the watch

A bespoke piece unique of Paul Newman's Rolex Daytona, created for a private collector by Atelier WOCS Genève ©

Every Swiss watch carries a story within. Watches that belonged to historical figures or were present at significant events often acquire invaluable worth. The Rolex Daytona, worn by Paul Newman and sold for a record sum, exemplifies how provenance can significantly influence a watch's value.

The global market: An increasing appetite

Rolex Boutique in Tokyo, Ginza(.)jp  ©

The global luxury watch economy benefits from a growing demand, particularly in Asia and the Middle East, where a Swiss watch is perceived as the pinnacle of luxury and refinement. This robust market ensures that the value of Swiss watches remains stable or even increases, despite global economic fluctuations.

Emotional connection: more than just a watch

Patek Philippe, Generations Campaign ''Begin your own tradition'', Patek Philippe ©

For many, acquiring a Swiss watch is a milestone, a celebration of success, or a family heirloom. These emotionally charged moments endow the timepieces with personal memories, increasing their sentimental value and, by extension, their market value.

In conclusion, Swiss watches are much more than timekeepers. They are witnesses to history, masterpieces of craftsmanship, and symbols of prestige. They traverse time with a dignity that only enhances their mystique and value, making them objects of passion as well as prudent investments for connoisseurs and horology enthusiasts worldwide.