Foundation of the Maison

THE ORIGINS

Atelier WOCS was founded in the historic Grand Hôtel de l’Observatoire in the Jura Mountains, an iconic retreat of the British elite. From this legacy of refinement was born a Maison d’Art dedicated to capturing the essence of time, heritage, and savoir-faire.

Today, based in Geneva, at the historical Place du Molard, Atelier WOCS stands as a Maison of artistic excellence, preserving and reinterpreting heritage with the same reverence found in haute horlogerie and haute couture.

HISTORICAL MILESTONES

2017 | The Genesis: The Origins of Excellence

Within the historic walls of the Grand Hôtel de l’Observatoire in St-Cergue, Atelier WOCS was founded on the principles of precision, refinement, and artistic integrity. A vision took shape, laying the foundation for a legacy that endures.

2018 | The Birth: A National Heritage

The first collection entered the Swiss National Library, securing its place within the nation’s cultural patrimony. A tribute to Switzerland’s landscapes, this milestone affirmed the House’s commitment to preserving heritage through artistry.

 

2019 | The Ascension: Gstaad Palace

Commissioned by the founding family of the Gstaad Palace, Atelier WOCS created bespoke works that joined one of Switzerland’s most storied collections.

2020 | The Revelation: Royal Savoy

Atelier WOCS was invited to establish a permanent exhibition at the Royal Savoy in Lausanne, offering collectors an intimate setting to experience its artistry within one of Switzerland’s most distinguished residences.

2021 | The Opening: The Comptoir de Genève

Atelier WOCS unveiled its Geneva comptoir at Place du Molard, an emblematic setting designed to bridge heritage with contemporary craftsmanship, reaffirming the House’s presence in Geneva’s cultural landscape.

2022 | The Alliance: Bucherer 1888

A partnership with Bucherer 1888 introduced a collection where Fine Art and Haute Horlogerie converged. Displayed within the halls of Geneva’s most prestigious watch retailer, each work affirmed distinction and legacy.

2023 | The Zenith: Ferrari Lausanne

Ferrari Lausanne invited Atelier WOCS to create a collection celebrating its most legendary models, including the F40 and 125 S,  a tribute to icons of performance and heritage, immortalised through precision and artistry.

2024 | The Legacy: Automobile Club de Monaco

Atelier WOCS joined Monaco’s motorsport heritage with a creation honouring one of its most celebrated racing moments. Selected for the prestigious collection of the Automobile Club de Monaco, this milestone affirmed the House’s presence among the guardians of racing history.