Foundation of the Maison
THE ORIGINS
Atelier WOCS was founded in the historic Grand Hôtel de l’Observatoire in the Jura Mountains, an iconic retreat of the British elite. From this legacy of refinement was born a Maison d’Art dedicated to capturing the essence of time, heritage, and savoir-faire.
Today, the Maison operates from private salons in Geneva, continuing its mission of artistic excellence and cultural preservation with the same reverence found in haute horlogerie and haute couture.
HISTORICAL MILESTONES
2017 | The Genesis: The Origins of Excellence
Within the historic walls of the Grand Hôtel de l’Observatoire in St-Cergue, Atelier WOCS was founded on the principles of precision, refinement, and artistic integrity. A vision took shape, laying the foundation for a legacy that endures.
2018 | The Birth: A National Heritage
The first collection entered the Swiss National Library, securing its place within the nation’s cultural patrimony. A tribute to Switzerland’s landscapes, this milestone affirmed the House’s commitment to preserving heritage through artistry.
2019 | The Ascension: Gstaad Palace
Commissioned by the founding family of the Gstaad Palace, Atelier WOCS created bespoke works that joined one of Switzerland’s most storied collections.
2020 | The Revelation: Royal Savoy
Atelier WOCS was invited to establish a permanent exhibition at the Royal Savoy in Lausanne, offering collectors an intimate setting to experience its artistry within one of Switzerland’s most distinguished residences.
2021 | The Opening: The Salons de Genève
Atelier WOCS inaugurated its first Geneva salons in 2021, conceived to bridge heritage with contemporary craftsmanship. This chapter laid the foundation for the Maison’s discreet evolution toward bespoke cultural experiences and confidential presentation formats.
2022 | The Alliance: Bucherer 1888
A partnership with Bucherer 1888 introduced a collection where Fine Art and Haute Horlogerie converged. Displayed within the halls of Geneva’s most prestigious watch retailer, each work affirmed distinction and legacy.
2023 | The Zenith: Ferrari Lausanne
Ferrari Lausanne invited Atelier WOCS to create a collection celebrating its most legendary models, including the F40 and 125 S, a tribute to icons of performance and heritage, immortalised through precision and artistry.
2024 | The Legacy: Automobile Club de Monaco
Atelier WOCS joined Monaco’s motorsport heritage with a creation honouring one of its most celebrated racing moments. Selected for the prestigious collection of the Automobile Club de Monaco, this milestone affirmed the House’s presence among the guardians of racing history.
2025 | The Historic First: Watches and Wonders Geneva
In 2025, Atelier WOCS became the first non-horological Maison to take part in Watches and Wonders Geneva. This historic invitation constituted a cultural milestone, formally acknowledging the Maison’s role in preserving the symbolic and immaterial heritage of watchmaking. Through works rooted in memory, transmission, and visual language, Atelier WOCS was inscribed into the broader continuum of horological culture.
Visit Our Salons
The Maison welcomes you to its Salons Privés around the world, where its heritage collections may be viewed in confidence. By appointment, our Concierge will arrange a private consultation to explore selected works, their cultural significance, and the custodianship they entail.
