A Landmark Moment in the Watchmaking Industry: Watches and Wonders Geneva
Atelier WOCS at Watches and Wonders 2025
Each year, Watches and Wonders Geneva brings together the world’s most respected names in Swiss watchmaking and luxury. In 2025, the genevan maison Atelier WOCS stood out with a presence that captured the attention of collectors, media, and cultural insiders alike.
As the only independent Maison d’Art officially invited to exhibit, Atelier WOCS introduced a distinctive perspective, celebrating time through large-scale compositions inspired by heritage, architecture, and the spirit of travel.
A Cultural Debut in the World of Horology
Presented within the Salon space and the VIP corridor, the Astra Temporis series features three new compositions: Timeless Express, Heure du Monde, and Ascension du Temps. Each creation explores the relationship between place, imagination, and the legacy of Swiss craftsmanship. The works were received with enthusiasm, offering visitors an experience that extended beyond the traditional vocabulary of watches.
A highlight of the event came as the founder of Atelier WOCS addressed an audience of collectors and guests, sharing the story behind the collection and the vision of the Maison. The moment became even more memorable as Roger Federer, a symbol of Swiss excellence, was seen walking through the salon nearby, adding to the excitement of the unveiling.
A New Dimension to Watches and Wonders
The presence of Atelier WOCS reflected a growing interest in cultural storytelling within the world of luxury. Each piece in the collection is produced in extremely limited numbers and registered as part of a historical legacy, echoing the values of permanence and rarity long associated with fine watchmaking.
For visitors and collectors, Watches and Wonders 2025 marked the beginning of a new chapter, where timelessness is expressed not only in watches, but also in artworks created to endure for generations.